Content Table
What are Hyper Casual Games?
Hyper Casual games are lightweight, easy, and simply playable, and players come to play these games again and again due to their short-term session and fun playing experience. Video, playable, banner, and interstitial adverts are used to monetize most hyper-casual games. They also frequently use a 2D design with a simple color theme and simple physics, further enhancing its simplicity. Hyper-casual games are addictive because they can be played for an indefinite amount of time due to their infinite looped dynamics. Some even claim that it's more of a business model than a kind of mobile gaming.
Since these games are usually played while multitasking, their user interface must be basic. As well as most hyper-causal games have no in-game economy and are free to download, advertising is the primary source of money.
History of Hyper Casual Games.
In 2017, hyper-casual games gained popularity in mobile gaming, yet they are often compared to 1970s video games that lacked comprehensive design and gameplay. Flappy Bird was the first hyper-casual game to reach widespread popularity, with over 50 million downloads and daily revenue of roughly $50,000 during its peak. Since then, hyper-casual games have always been top in a variety of mobile games, including the Google Play Store and the App Store. According to the EEDAR, the majority of mobile video-game users multitask while playing, and hyper-casual games have become increasingly popular among these users due to their ease. Ubisoft, a well-known game firm, purchased Ketchapp(one of the hyper-casual game pioneers) in 2016. Voodoo, a hyper-casual gaming firm, received a $200 million investment from Goldman Sachs(a leading global investment bank company) in 2017.
"As casual games incorporate more complex, mid-core features, they become more fascinating, but also more difficult. This, in turn, creates a demand for hyper-casual games to thrive in – games that are simple to learn and pleasurable to play."
How do Hyper Casual Games make money?
A. In-app Purchases
In-app purchases are a prominent revenue technique, specifically for freemium apps. Free-to-play apps are the most basic version of an app that restricts the number of times players can play. Marketers can utilize freemium app users to encourage them to buy more levels, boosters, or coins in exchange for their free download. Because not everyone will buy something in an app, it's critical to provide low-cost options for users to boost the possibility of a purchase.
B. Advertising
One of the major sources of revenue for hyper-casual games is in-app advertising. In-game ad revenue is predicted to rise $56 billion in 2024.
Advertisements in these hyper-casual games can be done in the form of Rewarded videos, Banner ads, Interstitial ads, audio ads, and many more.
But you should be very careful while advertising, your user should not be disturbed by your advertisement as if it happens the user will uninstall the app because of a lot of advertisements and disturbance. Smart developers will always place ads between sessions of gameplay or to give extra benefits to the user if he watches ads and sometimes it is also placed when the game is paused. It is ideal to create longer, less frequent in compared to shorter and frequent ads.
C. Cross Promotion
Cross-promotion means to promote one’s game is another game of another developer. Companies like Voodoo and Ketchapp have thrived thanks to cross-promotion. In fact, their marketing efforts aided them in obtaining 48% of all arcade game downloads. While some may not see the value in cross-promotion, taking a big risk can pay off big time.
Users frequently switch between smartphone apps. In fact, 77% of users will remove an app within three days. Users are more likely to download a new app when it is cross-promoted. This will take the place of the one that will be removed soon.
D. Premium app Strategy
Premium apps are the exact opposite of freemium apps discussed above.
In the premium apps, strategy developers’ apps are not free to Install. It charges some amount of money for installing apps. 96.7 percent of the apps in the Google Play app store were free as of March 2021. Furthermore, 92.9 percent of iOS apps were available for free*.
Sky Roller provides a VIP subscription option for $5.99 per week, which includes no commercials and additional bonuses. Publishers shouldn't limit themselves to one revenue generation method. Successful games, such as Minecraft, which has a premium price tag of $6.99, use a combination of the above tactics.
Determine whether a user base will buy a product without even a trial before selecting which path to take. Free apps with in-app payments, ads, and cross-promotion offer the best of both worlds as consumers may enjoy the product, have fun with it, and then choose whether or not to invest more in the premium choices.
Top Hyper-Casual Games mechanics
1. Tap / Timing Mechanics
The most popular mechanic in hyper-casual games is tapping or timing. This usually takes the form of tapping to accomplish precise timing, such as striking the top of a bar or a ball rolling perfectly through the screen.
Most significantly, this mechanic relies on a clean and simple user interface with little clutter so that the player does not feel cheated out of their score.
The desire to achieve the highest score, or at the very least a higher score, is eventually what drives players to use this type of technique, which is exploited by the ordinary person's inaccuracy.
Example: Baseball boy
2. Stacking
This mechanic, which is becoming incredibly common, builds on the player's prior taps rather than throwing out the progress for a less-than-perfect click.
Achieving a flawless tap becomes increasingly harder as the player proceeds through the rounds until they either fail or the level is completed. It works with each layer of the tower being a tap and smaller than the one before it.
This feature is intended to be less penalizing to the player, which should encourage them to play for longer periods of time, resulting in increased ad revenue. When creating a game based on this principle, you should aim for the player to experience non-perfect clicks between 20% and 40% of the time. You should also aim to balance your level's points of failure such that the game becomes easier rather than harsher.
Example: Stack
3. Growing
Growing games are similar to stacking, with the key distinction being that the size difference is measured in length rather than width.
The most crucial thing to bear in mind while building something for multiplayer is player density. The gap between the number of players and the size of the map determines the hardness, so finding a good balance to maintain interaction while keeping things fresh is the name of the game.
Example: Snake mania.io
4. Swerve
This mechanic is nearly diametrically opposed to tapping in that it relies exclusively on the player being able to maintain control continuously and keeping their finger on the screen. Rather than relying on reflexes and dexterity, this mechanic relies on the player feeling in complete control of their actions.
The player's sense for near misses and tight squeezes should be the major draw, with size and pace modified for the challenge.
Example: Going ball
5. Rising/Falling
The fact that this mechanic takes the player on a visual journey makes it engaging. The attention is on the broader obstacles that lie ahead, rather than the next urgent problem. As a result, rather than an unambiguous failure, the difficulty is altered based on the accumulation of little mistakes.
While each map can be designed as a solo level, your players will be more engaged if you can smoothly link all of your maps with natural pauses where players can rest and advertisements can be shown.
Most essential, while luck plays a role in this mechanic, don't make it too overwhelming for your player or they'll feel cheated.
Example: Helix Jump
6. Merging Mechanics
Merging mechanics are simple to grasp for players. Different factors don't mix, but similar stuff does. The game thus becomes relatively simple for people to understand, and with each consecutive merge, players gain a new level of understanding and a powerful sense of achievement. It is a visual mechanic and you have to merge the similar units and different units won’t combine.
Example: Merge Mania
7. Puzzle
Despite the fact that puzzle games are a genre in and of themselves, there is a certain degree of them in hyper-casual games. The distinction is that with Hyper Casual games, the emphasis is on simplicity rather than the challenge's complexity.
Furthermore, contrary to traditional puzzle games, Hyper Casual games that rely on riddles tend to have no apparent ending. They're more like endless runners than puzzles in that regard.
Much of the level's design is based on striking a balance between board complexity and the puzzle principles that remain consistent throughout. This is one of the reasons puzzle games aren't as popular as they should be, because finding and perfecting that balance is really tough.
Example: Water Sort Puzzle
Top Hyper-Casual Game Companies
1. VOODOO
Voodoo is a Paris-based video game developer and publisher. Alexandre Yazdi and Laurent Ritter launched the company in 2013. As of May 2021, Voodoo's games, which are mostly free-to-play "hyper-casual games," had been downloaded 5 billion times.
2. LION STUDIOS
Lion Studios is a mobile game publishing company headquartered in San Francisco, California, with offices all around the world. Their goal is to create interesting, exciting games that people all over the globe can enjoy. Surprisingly, this studio was founded as the game-specific publishing part of the app marketing platform 'AppLovin.' While they don't just focus on hyper-casual games, they have had a lot of success doing so.
3. PLAYGENDARY
Playgendary creates and publishes mobile games. Their games have original ideas, bright aesthetics, and engaging gameplay that draw in millions of people.
Playgendary is a global team of over 500 employees with offices across the world. They're ranked in the top ten mobile game developers, with more than 2 billion installs and 250 million monthly active players. Playgendary is continually working on more than ten projects at the same time, and they are always experimenting with new trends and genres.
4. GOOD JOB GAMES
Good job games were founded in 2017 with the motivation to reach out to people all across the world by providing them with one-of-a-kind and unforgettable revolutionary product experiences. Only by assembling extraordinary talent and cultivating a culture that fosters team spirit and creativity could this be accomplished. In today's time, it has crossed 2.5 Billion Downloads.
5. KETCHAPP
Ketchapp is a Paris-based video game publisher that focuses on the mobile games market. Antoine and Michel Morcos founded the company in 2014, and it first gained fame later that year with its open-source game port 2048. To date, it has Listed over 200 games on the play store as well as an app store. When Ketchapp was acquired by Ubisoft in September 2016, the company had more than 700 million downloads across its portfolio of games. It is a subsidiary company of Ubisoft.
List of Top Hyper Casual Games
HELIX JUMP
Helix Jump is the top hyper-casual game in the rising/falling category. Easy-to-learn controls, stunning visual effects, and addicting gaming mechanics are some of the features. Helix Jump is an easy game to play. To rotate the helix structure, place your finger on the screen and move it left to right. You don't move the ball on the screen; instead, you rotate the platforms around a central pole. Place the platforms in such a way that the ball falls through the openings.
| Publisher | Voodoo |
| Mechanics | Rising/Falling |
| App store ratings | 4.6 Stars |
| Play store ratings | 4.2 Stars |
| Download links |   |
PULL HIM OUT
The man is locked in a hilariously intricate situation that only the most cunning will be able to solve. To save him, arrange the pins in the correct order. However, if you fail, our hero will perish! Each level is different, with varying outcomes depending on whether you complete it correctly or incorrectly.
Whether you win or lose, you will be satisfied. Feel the satisfaction of solving amusing and difficult tasks while keeping the man safe. Start rescuing him out of difficulties with that enormous intellect of yours!
Features:
- Too many levels to play.
- Each and every level is unique in itself.
- Simple and addictive gameplay.
- Fewer Ads.
| Publisher | Lion Studios |
| Mechanics | - |
| App store ratings | 4.3 Stars |
| Play store ratings | 3.9 Stars |
| Download links | |
FLOW LEGENDS
Flow Legends is a hyper-casual game launched by Playgendary. In Flow, Legends players need to arrange the pipes and need to show their engineering skills. Flow Legends has a lot of customized Characters and unique levels. Flow Legends is a super Insane addictive game. Players have to make sure that no one should get wet during the play. Flow Legends is available on both Apple’s App Store as well as Play Store.
| Publisher | Playgendary |
| Mechanics | - |
| App store ratings | 4.4 Stars |
| Play store ratings | 4.1 Stars |
| Download links | |
COLOR ROLL 3D
Roll and create stunning images. The only mechanics are to tap and roll. It will be difficult to stop once you begin. This will be one of the most enjoyable periods of your life. Best Time Killing hyper-casual game.
| Publisher | Good Job Games |
| Mechanics | Tap & Roll |
| App store ratings | 4.6 Stars |
| Play store ratings | 4.1 Stars |
| Download links | |
STACK
Stack is also a hyper-casual game Under the stacking mechanism, The Stack game is the favorite game for the players. Stack is the most addictive game ever according to its user. In stack, game squares are running side by side you just need to tap on the screen to put squares on squares. Players should take care that the square should fit the size of the previous square and if the square is not fitted perfectly, parts will be cut which are not over the square and you will get your score accordingly. Players always wanted to crack their own high scores which make this game addictive.
| Publisher | Ketchapp |
| Mechanics | Stack |
| App store ratings | 4.5 Stars |
| Play store ratings | 4.1 Stars |
| Download links | |
TAP TAP DASH
Tap Tap Dash is another hyper-casual game offered by Jox development. Tap Tap Dash is also an arcade game that is available on both the play store as well as an app store. This game is very easy. To leap or change directions, you just need to tap the screen. Don't stray from the route otherwise, you will be out! New characters can be unlocked in this game which creates sensation to the player and makes him addictive.
| Publisher | Jox development |
| Mechanics | Tap |
| App store ratings | 4.3 Stars |
| Play store ratings | 4.3 Stars |
| Download links | |
BASEBALL BOY
Baseball boy is a game offered by Voodoo! This game falls under Tapping mechanics. In this game, the player has to hit the ball in such a way that it goes too far away. The new level unlocks as the ball moves faster and covers a long distance. It is endless baseball fun.
| Publisher | Voodoo |
| Mechanics | Tap |
| App store ratings | 4.5 Stars |
| Play store ratings | 3.9 Stars |
| Download links | |
DOODLE JUMP
Doodle jump is created by Lima sky. Travel up a sheet of graph paper, picking up jet packs, avoiding black holes, and blasting enemies with nose balls along the way. Laugh hysterically as you fly past other players' handwritten score markers in the margins. Also, be aware that this game is really addictive!
Features:
- 11 fantastic worlds + 3 EXCLUSIVE easter eggs
- platforms that are shattered, moving, disappearing, movable, and EXPLODING
- Higher-flying JET PACKS, PROPELLER HATS, ROCKETS, and springs
- Extraterrestrials, black holes, monsters, and bear traps!
- MARIO-style hop on monsters to bring them down
- Post your results
- Compete against your pals!
- Awards and global scoreboards!
| Publisher | Lima Sky |
| Mechanics | Tap |
| App store ratings | 4.2 Stars |
| Play store ratings | 4.2 Stars |
| Download links | |
BIG BIG BALLER
Big Big Baller is basically a game with the ball which moves in the direction you wish and rolls out obstacles on it and grows big. That's intriguing; let's see how huge it can become before it slams through everything in its path! You can also collide with other players' balls that are smaller than your own!
Now it's time to explore this incredible city!
"What am I doing here? In the city? Oh, hello there, sweet little automobile! Please accept my apologies!"
Features:
- It's completely free to play, and you can do so at any moment.
- Simple guidelines with a lot of appeals
- A variety of intriguing challenges
- Survive by defeating other players.
Subscription
You get the following benefits when you subscribe to Big Big Baller:
- Non-rewarding advertising has been deleted.
- 1000 daily free coin
- 6 new balls
| Publisher | Lion Studios |
| Mechanics | - |
| App store ratings | 4.7 Stars |
| Play store ratings | 4.2 Stars |
| Download links | |
HITMASTERS
Choose the best path and defeat your opponents! Begin with simple puzzles and work your way up to more difficult levels that are appropriate for your abilities! Enjoy a vast range of one-of-a-kind firearms. If you make a mistake, your opponents will gain the upper hand! Don't even think about giving them a chance.
Features:
- A large selection of characters to choose from.
- There are a lot of levels to explore.
- A fantastic way to relax after a long day at work.
| Publisher | Playgendary |
| Mechanics | Puzzle |
| App store ratings | 4.5 Stars |
| Play store ratings | 4.6 Stars |
| Download links | |
FUN RACE 3D
Run Race 3D comes from the same people who brought you Run Race. Hundreds of different levels provide a complete parkour experience.
- Compete against other players, earn levels, and unlock new characters.
- Every level offers a new and exciting experience.
- It's a breeze to play. To run, hold the button down; to halt, release it. Do you have what it takes to get to the finish line?
| Publisher | Good Job Games |
| Mechanics | Swerve |
| App store ratings | 4.6 Stars |
| Play store ratings | 4.0 Stars |
| Download links | |
WATER SORT PUZZLE
Water Sort Puzzle is the most famous hyper-casual puzzle game. Water Sort Puzzle is a challenging and enjoyable puzzle game!
To take part in this game Firstly To pour water into another glass, tap any glass. Secondly, you can only pour water if it is associated with the same hue and there is adequate room on the glass. Then try not to get stuck - but if you do, don't worry, you can always retry the level.
| Publisher | Ort Cloud Team |
| Mechanics | Puzzle |
| App store ratings | 4.8 Stars |
| Play store ratings | 4.7 Stars |
| Download links | |
THE TOWER ASSASSIN
To commemorate the tenth anniversary of the Assassin's Creed franchise, The Tower is back with a unique Assassin's Creed twist! Play today with your favourite assassins to soar to new heights and defeat your opponents!
Using the power of one-touch gaming, construct the tallest structure. Take your assassin to the top of the leaderboards. To earn bonus points, take the leap of faith, collect helix credits as you fall, and land in the hay pile.
In Florence, London, and Giza, play with Ezio, Jacob, and Bayek... Unlock up to 9 assassins as well as 5 incredible settings!
| Publisher | Ketchapp |
| Mechanics | Tap |
| App store ratings | 4.6 Stars |
| Download links | |
PAPER.IO
Isn't it really straightforward to achieve your goal? Conquer the most territory possible.
It appears straightforward at first since the game is so simple to play. However, be aware that it may be more difficult to master. Outsmart your opponents by devising the finest strategy for conquering the largest area, whether you're daring or cautious. Also, keep in mind that you have a weak spot: your tail. You will die if it is ever touched by an opponent. Also, make sure to protect your area, because nothing is guaranteed in Paper.io unless you hold the entire territory. Stealing is lawful, and your opponents will take advantage of you. Paper.io is a free app for the whole family that doesn't require an Internet connection to use.
| Publisher | Voodoo |
| Mechanics | Arcade |
| App store ratings | 4.5 Stars |
| Play store ratings | 3.9 Stars |
| Download links | |
COLLECT EM ALL: CLEAR THE DOTS
Crush balls of the same color by connecting them! To catch the fever, make the longest chains and then break them!
Simply tap on the block and swipe across the adjacent same-colored blocks to control! Keep an eye on your movements; you have a limited amount of time to complete the task before time runs out!
To become the world's number one, use boosters to help you clean the board and climb the leaderboards.
Features:
- Original gameplay and concept
- Various colored balls
- Boosters such as bombs, rockets, and the shuffle!
- Leaderboards are a type of ranking system.
- Thousands of levels on a saga map
| Publisher | Voodoo |
| Mechanics | Merging |
| App store ratings | 4.7 Stars |
| Play store ratings | 4.4 Stars |
| Download links | |
BUBBLE BLUSTER 2048
To win, you must shoot and fuse the balls. Drop the balls to match the numbers and colors while also solving riddles.
This 2048 game is more interesting than ever before, with new puzzles, difficulties, and obstacles on every level.
Features:
- On every level, complete goals and earn stars.
- Get fantastic rewards by winning Star Chests.
- Aim and fireballs at obstructions in your path.
- To level up, use dynamite, rockets, and other boosters.
This is a one-of-a-kind 2048 odyssey that combines a classic game with an interesting twist! Can you merge all the balls and shoot, drop, and smash your way to victory?
| Publisher | Voodoo |
| Mechanics | Merging |
| App store ratings | 4.5 Stars |
| Play store ratings | 3.8 Stars |
| Download links | |
IRON MARCH
March into combat and use a variety of weaponry to wage war. You'll be able to use tanks, sniper rifles, and even an airstrike, but you'll need to plan carefully and eliminate the bad guys before they get a chance to eliminate you!
Iron March throws you right into the middle of the action. On the front lines, put your aim to the test and take out enemy positions. Follow the combat map and then return to your enemy's capital to bring the conflict to a close for the good guys!
Features:
- Non-Stop Action
- Each new level will have unique problems which you need to solve
- As you will move further, the level of difficulty will also increase
- Brain-using gimmicks
- Try your Aim.
| Publisher | Lion Studios |
| Mechanics | Action |
| App store ratings | 4.7 Stars |
| Play store ratings | 4.0 Stars |
| Download links | |
LEVEL UP RUNNER
The route is lengthy, and there are many opponents along your way. All challenges, on the other hand, serve to make you stronger! Charge directly into your foes, punching them in the face with your fists, and feel your muscles bloom with fresh strength. Continue punching, winning, and developing until you reach the end of the level and meet the Boss, the King... He's the most powerful of them all, and to defeat him, you'll need to defeat everyone who came before him. You only have one chance to remove the crown from his head.
Your opponents are terrified of your strength, force, and muscles. They set traps for you, put poisoned food in your path, and dispatch their most powerful warriors to stop you when you're at your most vulnerable. Make use of your intellect! To win, you must avoid these stumbling blocks. Don't let the cake mislead you; it's poison!
Features:
- Attracting Customization of your character, Gloves, etc… can easily be done.
- Amazing varieties of Foes and obstacles.
- Collect special powerups and be superhuman
| Publisher | Lion Studios |
| Mechanics | Swerve |
| App store ratings | 4.7 Stars |
| Play store ratings | 3.9 Stars |
| Download links | |
BRIDGE LEGENDS
Bridge Legends is an Arcade game, For those that enjoy riddles, this is a true engineering challenge! Is the bridge going to hold up? Everything comes down to your ingenuity! Use all of your resources to strengthen the bridge. Create more complex bridges across a wide range of levels. Demonstrate what you're capable of!
| Publisher | Playgendary |
| Mechanics | Arcade |
| App store ratings | 4.4 Stars |
| Play store ratings | 3.8 Stars |
| Download links | |
TANK STARS
At your fingers, a battle tank game! Choose a weapon and master the aim of your guns! Find the correct shooting angle and unleash your iron power on the war machines of your adversary! You must make the correct shot soon or you will lose!
Features:
- Loads of lethal weapons: all you need to experience actual shell shock in real-time!
- A multiplayer online game. Compete against opponents from all over the world!
- A huge selection of weapons and upgrades!
| Publisher | Playgendary |
| Mechanics | Action |
| App store ratings | 4.0 Stars |
| Play store ratings | 4.4 Stars |
| Download links | |
RUN RACE 3D
The best running game for free. Compete against other players to obtain a true parkour experience. Climb ropes, jump from wall to wall, slide to get quicker, flip to jump higher, grasp to swing, and use monkey bars to keep from falling. Never, ever give up! There are many maps to choose from, each requiring a unique combination of talents. By defeating your opponents, you can improve your ranking. You can also personalize your character's appearance, clothing, and dance, among other things.
| Publisher | Good Job Games |
| Mechanics | Swerve |
| App store ratings | 4.7 Stars |
| Play store ratings | 4.1 Stars |
| Download links | |
COLOR FILL 3D
In Color Fill 3D by good job games, You will never stop playing once you start.
There is only one goal: to fill the board. Hundreds of different levels are available with simple gameplay principles. Swipe your finger to play, dodge obstacles, and cover the entire board to win. This is an Insanely addictive Puzzle.
| Publisher | Good Job Games |
| Mechanics | Puzzle |
| App store ratings | 4.6 Stars |
| Play store ratings | 4.6 Stars |
| Download links | |
PAINT POP 3D
Paint Pop 3D is a one-tap addictive shooting game by Good job games. Players just need to hold and shoot for painting all slices on the ring. You should take care of obstacles and make sure that any obstacle does not obstruct you. The player will have endless fun between endless colors and golds. The game provides many unique characters for fun and better gameplay you can choose any of your wishes!
Catch the feeling of paint and breaking with the infinite bullets.
| Publisher | Good Job Games |
| Mechanics | Tap |
| App store ratings | 4.7 Stars |
| Play store ratings | 4.1 Stars |
| Download links | |
RUSH
Are you up for a fascinating adventure?
In this never-ending roller coaster ride, speed across the abyss while avoiding hazards. To attain tremendous speeds, think quickly and tap to switch lanes
- 100 challenges to complete
- Rank up by accumulating XP.
- Obtain a total of 50 spheres (including 5 secrets)
- Obtain daily incentives
- 25 roads must be unlocked.
- Compare your top score to that of other players from across the world.
| Publisher | Ketchapp |
| Mechanics | Tap |
| App store ratings | 4.6 Stars |
| Play store ratings | 4.3 Stars |
| Download links | |
BIKE RUSH
Take part in a big high-octane bike race. Avoid obstacles and gather coins by moving left and right. For a significant speed increase, spin the bike in the air. To get that sweet air-time, avoid the barriers and use ramps. Are you ready for the most thrilling racing adventure of your life?
| Publisher | Ketchapp |
| Mechanics | Tap |
| App store ratings | 4.6 Stars |
| Play store ratings | 4.1 Stars |
| Download links | |